Advisor Recruiting

How to navigate market challenges and quickly connect with advisors.

Learn how we can help you with market insights, data-targeting and digital recruiting campaigns.

Rep Movement Insights

Over 60% of rep movement January through June 2020 was powered by Discovery Data. Our clients are able to dramatically accelerate their recruiting process with access to the most accurate, complete and actionable data on advisors.

Rep Movement 2020


Year-to-date Discovery Data has tracked over 16,000 rep moves from one firm to another, including nearly 9,500 moves since the pandemic was declared in March.

Rep Movement


LPL, Merrill Lynch and Pruco are among the firms recruiting the most reps since March.

Top Firms Recruiting March - May 2020


Source: Discovery Data July 2020. Using over a decade of historical information encompassing 100 billion data points, 70,000 firms and 4 million professionals, Discovery Data Insights provides actionable intelligence on the financial services and insurance industries within a simple to use, powerful, cloud-based data platform.


Though we cannot say for certain how rep movement will be affected in a post-coronavirus market, we can focus on what we do know to make informed
decisions now:

  • Following the 2008 market crash, the number of rep moves was at a
    historic high.

  • Today advisors are more open to taking recruiter calls and interact more frequently with digital marketing.

  • Recruiters that have the resources to advance their technology and deliver the right messaging will have the best opportunity to connect with advisors and recruit the top talent. These firms will be best positioned to attract the most talent once the coronavirus-related slowdown is over.

  • The decline in rep movement continued to slow during June, signaling a potential turn in the trend is near.

  • Are you prepared for the upcoming rebound in rep movement? We can help. Discovery Data's recruiting services increase brand awareness and drive incoming leads through our custom research and analytics and multi-channel marketing programs.


Follow #DiscoveryDataInsights as we closely monitor
industry moves and discuss virtual recruiting strategies.

Talk to us about our recruiting services.


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Discovery Data equips recruiters with a targeted list of candidates for their sales and marketing communications so they can make effective use of their time. Our robust profiles on over 730,000 active registered representatives include practicing financial advisors, weekly updates and key attributes such as Years at Current Firm, Employment History, Licenses, Designations, Advisor Success Level and Firm Type. There are hundreds of data fields and segmentation capabilities available, along with business and personal
contact information.


Contact Information


Years at Current Firm


Years of Experience


Employment History


Firm Type (i.e. independent vs. wirehouse)


Advisor Teams


Miles to Work


Advisor Success Level






Social Media Profiles (i.e. LinkedIn)




While many work phones are now forwarding to personal devices, recruiters have found that using a combination of business and home contact information allows them to connect quicker with advisors in today’s remote work environment.



We recently conducted a telerecruitment campaign on behalf of a Discovery Data client using our outbound call center and a combination of work and personal phone numbers, which resulted in a 147% increase in leads in 20% less dials compared to a similar campaign we conducted for them
in 2019.

Digital Recruiting Campaigns

Recruiters are having online conversations and utilizing new technology and strategic marketing tactics to connect with advisors.


Data-Targeting and Powerful Solutions to Drive ROI

Discovery Data is a full-service marketing agency that leverages our data-targeting capabilities and multi-channel solutions to execute engaging campaigns to the financial services industry.



  • BD & RIA Firms

  • Trust Companies

  • Registered Representatives

  • Financial Advisors

  • Advisor Teams

  • Insurance Agents

  • Executives & Owners

  • Trust Staff



  • Titles, Roles & Experience

  • Business & Personal Emails

  • Direct Dial Phone Numbers

  • Certified Mailing Addresses

  • Licenses, Appointments & Designations

  • Firm Type & Client Mix

  • Assets Under Management, Historical & Growth Rates

  • And More!


Digital Channels

  • Email

  • Telemarketing

  • Telerecruitment

  • Ad Targeting

  • Podcasts

  • Webcasts

  • Webinars



On average, clients of Discovery Data's email marketing services are seeing increases in open rates by 15% and click rates by 75% compared to
pre-coronavirus stats.

Staying connected in a virtual world.

Hear from Discovery Data EVP, Craig Katz, as he and
Founder, Doug Heikkinen, discuss
how digital communication is
more important than ever to connect with clients and prospects.


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